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Relationship marketing literature review

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Literature Review Relationship Marketing in Management Places of the imagination are visited in books, she said. Review of Literature on CRM Customer Relationship Management CRM has become one of the most dynamic technology topics of the attention CRM is currently receiving across businesses is due to the fact that the marketing environment of today is hy saturated and more.

Sample Literature Review The philosophy or foundation of relationship marketing is the belief that strengthening ties with existing clients hehtens customer satisfaction hehtens our abilities to serve clients. The literature review covers trust models and the corresponding conceptual framework. The literature presented trust from its social as well as relationship marketing perspective, to uncover the major drivers of trust.

Relationship Marketing in the Jordanian Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers which tries to analyze data about customers' history with a company, to improve business relationships with customers, specifiy focusing on customer retention, and ultimately to drive sales growth. Thus, the literature review into relationship marketing and relationship strength provided background knowledge of the research topic and allowed a deeper understanding of the situation Nair & Riege, 1995.

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